You think your design decisions are helping your page convert, right? These 5 case studies show you what to do and more importantly, what NOT to do.
That’s why today we’re going to take a look at even more ways to get your design right for high conversions, and all of it is going to be backed with research so you know you’re following sound advice, not just fly-by-night anecdotal evidence.
1. Image Sliders / Carousels Suck, Don’t Use Them
2. The Importance of ‘Closure’ in Online Sales
One sneaky way to improve your onboarding process, and with it your customer retention rates, is to alter your post-sales process to focus on maximum consumer satisfaction. An easy way to do this: recognize that human beings have a natural inclination to seek closure.
3. Summaries Matter on Your Company Blog
Your startup is utilizing the power of content marketing to spur growth on a bootstrapped budget, right? On your company blog, you should know that this study revealed having summaries instead of full blog posts will actually get people to read more of your conten
4. Get Smart with Fitt’s Law
In essence, Fitt’s law is all about understanding the visual hierarchy in human-computer interaction. For instance, you know that it’s common for good interfaces to group items together when they are related, as it makes them easier to use. It would also make sense to give more ‘weight’ (via size or color differences) to REALLY important buttons that get used a lot.
5. The Use of ‘Useless’ Prices
If you’ve followed my work you’ve definitely seen me mention this video by Dan Ariely on useless price points: Many have asked me though, what’s the practical application of this? One answer is found in the ‘classic’ tactic of showing previous prices before the sales drop—while seemingly useless (customers won’t be paying those prices), it helps consumers make decisions when evaluating the product.
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